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SIGNATURE ACHIEVEMENTS

  • Built and deployed style guides and editorial standards used by a global workforce of 100+

  • Lead an original digital content series that increased webinar attendance by 33% over 10 weeks

  • Produced and hosted 12 weekly webcasts and podcasts for 175,000+ global members

  • Grew the WCPO-TV (ABC) "Healthy Living" page views by 197% in less than a year

  • Managed hyperlocal news for 63 Greater Atlanta communities, increasing readership by 130%​


PROFESSIONAL EXPERIENCE

Resolve Systems 

Campbell, Calif. (remote) | May 2023 - Feb. 2024

Writer & Editor

  • Advised executive leadership and demand gen teams on content strategy and execution (including PR), amplifying brand authority and message consistency 

  • Increased MQLs by 40% through SEO-driven content strategy and enhanced content alignment

  • Simplified technical, complex topics and information into clear, straightforward and relatable content

  • Managed content calendars and maintained publishing schedules across platforms 

  • Partnered with designers and stakeholders to support content appearance and delivery

  • Produced blogs, e-books, white papers, web pages, case studies, customer stories and social media based on my thought leadership and subject matter expertise, including on AI and generative AI topics

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Sabbatical

​Oct. 2021 – Feb. 2023

Caregiver

  • Provided full-time care for disabled family member
     

Phenom

Ambler, Pa. (remote) | Aug. 2020 – Sept. 2021

Senior Content Marketing Manager

  • Collaborated with leadership and product teams to strengthen brand awareness and align content with business priorities 

  • Improved AI chatbot engagement and performance by analyzing data and revamping content

  • Produced multimedia programming, executive-facing content and internal communications

 

The Human Capital Institute (HCI)

Cincinnati (hybrid) | Dec. 2016 – June 2020

Digital Content Editor, Program Manager 

  • Oversaw branded and sponsored content and storytelling strategy, ensuring accuracy, editorial quality, SEO and a cohesive user experience

  • Translated in-depth research and strategy into accessible webinars, podcasts, corporate trainings, certifications and conferences

  • Optimized our internal processes and by reducing project timelines and creating technical guides for our sponsors and external SMEs

  • Optimized workflows and processes by reducing project timelines and improving multi-team coordination

  • Coached freelance contributors

  • Certification: Human Capital Strategist (HCS)

 

Scripps | WCPO-TV (ABC)

Cincinnati | Sept. 2013 – May 2015

Web Editor, Health and Fitness Writer 

  • Played a key role in helping the country’s largest webteam strategize and launch the first-ever premium subscription service for a TV station’s digital platform

  • Produced breaking, local/national news with live streaming, alerts and multi-platform coverage while optimizing SEO and increasing traffic and engagement 

  • Supported newsroom integration to align broadcast, digital and social media teams

  • Created and launched an exclusive multimedia health and fitness series, promoting accessibility and inclusion

 

TEGNA | WXIA-TV (NBC)

Atlanta, Ga. | July 2012 – Sept. 2013

Web and Digital Producer, Reporter    

  • Strengthened WXIA’s digital performance and viewer engagement efforts across social platforms, supporting digital growth objectives and marketing goals  

  • Produced local/national news, weather, sports, live coverage (weekly broadcast viewership of 1,556,000)

 

NBCUniversal | WMAQ-TV (NBC)

Chicago | Jan 2012 – May 2012

Daypart Production Assistant

  • Launched NBC Chicago on Pinterest to bolster social presence and reach a specific audienceCollaborated with executive producers and directors for newscasts, booked segments and covered the assignment desk

  • Produced broadcast and online news, aligning teams and meeting tight deadlines
     

​​​​EDUCATION​

Master of Arts, Journalism

DePaul University | Chicago​

  • Broke the sentencing of former Ill. Governor Rod Blagojevich

  • DePaul's only student to interview Bob Woodward, associate editor of the Washington Post and Watergate reporter, for his firsthand experience in the Watergate scandal

  • Contributor: The DePaulia newspaper, DePauliaOnline.com, The Red Line Project, WindyCitizen

  • AWARDS:

    • Two Peter Lisagor Awards for Exemplary Journalism, for Best Online Feature Story and Best Start-up Publication

    • Society of Professional Journalists Region 5 Mark of Excellence Award for Online In-Depth Reporting, 2012

    • Society of Professional Journalists Region 5 Mark of Excellence Award for Online Feature Reporting, 2011

    • Editor & Publisher EPPY Award for Best College/University Online Documentary, 2011

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Bachelor of Science, Merchandising, Apparel and Textiles

University of Kentucky | Lexington, Ky.

  • Guest Speaker: Merchandising, Apparel and Textiles (MAT) Club

  • Equestrian Team: Point Rider 

  • AWARD: The Costume Society of America’s Jim Liles Award, SE Region

 

 

 

 

 

 

 

 

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